Our team was originally contacted by the Jadrnicek family to sell their property which had been rented for years. Typically, this means two things:

1) Upgrades compared to modern finishes are lacking. Most landlords don't upgrade aesthetics for their tenant's enjoyment.

2) The condition is below average. Unfortunately most tenants don't care for the property at the same level of care as an owner would do.

Fortunately, they were very lucky and the condition of the home was fantastic for a rented property. However, the home was indeed lacking modern finishes and coloring.  Knowing the first impression is absolutely crucial, we proposed a light remodel project to freshen up the paint and coloring and update some features which we know to result in a positive return on investment.  After assisting them in working around the tenant moving out, our team kicked into high gear to get the project completed as quickly as possible. Using our trusted team of professionals, we were able to complete the improvements and present the home for sale within two weeks. 

With expectations set to outperform our strategic listing price, so that we could negotiate with multiple offers, we launched our advertising campaign and shared the finished product with the world. Where many agents feel a hot seller's market means you don't have to do anything unique to promote the listing, our philosophy is to leave no doubt that we captured as many eyes (and offers) as possible. When it comes to marketing a home for sale, the more people we can get talking about the listing, and sharing it with friends, the better.  After our Neighborhood Reveal party exhausted our rations of Kona Ice snow cones, and a weekend of open houses totally only seven days on market, we attracted six offers at or above our asking price. Setting a strategic asking price is crucial to maintaining leverage, even in a seller's market.

After reviewing the offers under a microscope and presenting them to the Jadrnicek family, we negotiated a contract price of one-million three-hundred sixty-five dollars with great terms and a fifteen day closing.  In this circumstance, with the home empty, closing fast was imperative and added value. Had my clients wanted a slower escrow period, we could have just as easily negotiated that. Again, capturing and maintaining leverage is key.

Who do you know that might be looking for a similar experience? Statistically there are seven other homeowners within a thousand home radius who are also thinking of selling, maybe you're one of the seven?

Contact me today for a no-obligation consultation!